Boost Customer Happiness by 9,173% for a SAAS (or any company)
Think of a product that you love. Why did you choose it in the first place?
- Is it the only product on the market that meets your needs?
- Is it the cheapest product that meets your needs?
- Is everyone else using the product?
- Did someone tell you about it?
- Did you see a “cool” advertisement about it?
- Do you want others to know you have it?
- Could you run your business without it?
Any of these forces could, indeed, influence someone to use a product.
Why do you keep using these products?
- Their customer service department respond quickly and solved my problems quickly.
- They were passive about getting me to upgrade the product.
- They were honest in their copywriting and ethical with their in-app purchases.
- They were really great by not bombarding me with emails and messages.
These are all table stakes; things that are enviable in any company. Here’s what we contend:
If anyone reaches your Customer Service department, your system is BROKEN.
The number of 9,173% in the title is plucked out of the air, but its not a lie. Your company would have infinitely less customer service requests if your product was more user-friendly.
Customer Service is simply a bandaid until you can remedy the root of the problem (your product). As such, you’re always going to need a clean and simple way to collect these “problems” until you can fix them. That’s where Remetric comes in.